The world's local bank
Ageing Well Living Well
To enhance the mental and physical health of senior citizens and promote a socially inclusive community, HSBC has partnered with the Hong Kong Council of Social Service (HKCSS) to organise the Ageing Well Living Well programme.
Supported by the HKSAR Government, Elderly Commission, District Councils, NGOs and academic institutions, the programme aims to help 1,600 vulnerable hidden elders to reintegrate into the community; empower 135 active elderly volunteers to reach out to 2,000 youths providing life education; and raise awareness for the need and value of senior citizens.
The programme was kicked off at the Senior Citizen's Day on 15 November 2009. Officiated guests include representatives from government, HSBC, HKCSS and NGOs. About 60 HSBC volunteers helped at the event. The famous artist and singer, Aaron Kwok, also supported the programme by delivering words of encouragement to the audience via a video message.
"The theme of this year's Senior Citizen's Day aligns well with the government policies. The HKSAR Government is concerned about the well-being of the elderly as one of the community's most important assets. The government will continue to work with non-government organisations, businesses, corporations and the general public to enable the senior citizens ageing well."
Matthew Cheung, Secretary for Labour and Welfare, HKSAR Government
- Kick off event on the Senior Citizen's Day attracted more than 2,100 elders and members of the public. Through life-sized displays, game booths and drama themed "building an age-friendly community" by elders from five Government administrative districts, the Senior Citizen's Day event has enabled the public to have a better understanding of the "age-friendly community" concept.
- Comprises two major programmes which can help build a more inclusive society and a better life for the elderly.
The Engagement Programme for Hidden Elders: helps about 1,600 socially withdrawn senior citizens develop better interpersonal relationships and social networks through different activities organised by district elderly community centres and neighbourhood elderly centres.
The Life Education Programme: involves visits by elderly volunteers to schools and youth organisations to share their life experience with some 2,000 students and youths.
"I gained lots of happiness and satisfaction when serving the elderly. It's worthwhile and you only have to contribute a small part of your leisure time. I will continue to participate in volunteer activities."
Maggie Yeung
HSBC retiree volunteer
"Volunteering as a family at the Senior Citizens Day event was an enriching and wonderful experience. Seeing elderly folks enjoy themselves made our day's work all worthwhile. All in all. a truly memorable family outing day and we look forward to participate again."
Kheng Keong Ang
HSBC Volunteer
"What senior citizens need most is love and care, instead of material comforts. Your caring can bring warmth to them and they will remember you. It is also good to participate in volunteer activities with family members which can increase my motivation."
Asta Wong
HSBC Volunteer
Last modified date: December 2009
Matthew Cheung, Secretary for Labour and Welfare of HKSAR Government (7th right); Peter Wong, Executive Director (7th left); and Teresa Au, Head of Corporate Sustainability Asia Pacific Region (6th left); Christine Fang, Chief Executive of HKCSS (6th right); and Professor Alfred Chan (5th right), Vice-chairman of Elderly Commission led the guests to pledge their commitment to supporting active ageing and developing an age-friendly community.
The Senior Citizen's Day event has enabled the public to have a better understanding of the "age-friendly community" concept through game booths. Peter Wong (2nd right) and Teresa Au (1st right) were visiting one of the booths.
Peter Wong (left) and Teresa Au (right) visited the game booths and experienced the concept of 'age-friendly community' with the senior citizens.
HSBC Volunteers introduced the service of Community Banking to the senior citizens.
Teresa Au (2nd row, centre) with a 60-member HSBC Volunteer team supported the Senior Citizen's Day event. Many colleagues are first-time volunteer, and were glad to have the opportunity to participate and contribute to the community.
It is the first time of K K Ang, Associate Director of HSBC Global Banking & Markets to participate in volunteer activities. He also brought along his wife and daughter who enjoyed the volunteering experience very much.
The Senior Citizen's Day event was attended by more than 2,100 elderly and guests.
Community Investment projects
HSBC cares for the well-being of the senior citizens through a variety of sustainability projects, such as our innovative Community Banking service. Our support for the Ageing Well Living Well programme is another example to demonstrate our commitment in enabling the senior citizens to lead an active, fruitful life in an age-friendly community.
Peter Wong, Executive Director
